Free Website Audit Tool | SEO, AI & Growth Insights | Temple Brown
Introduction: A Website Audit Built for How Businesses Are Found Today
Most websites don’t fail loudly.
They don’t crash. They don’t disappear overnight. They just quietly underperform. Traffic arrives but doesn’t convert. Rankings exist but don’t deliver the right leads. Visibility feels inconsistent. Growth stalls without a clear reason why.
That’s usually not down to one problem. It’s the result of lots of small issues stacking up across performance, clarity, structure, positioning and trust.
Temple Brown created its Free Website Audit Tool to make those issues visible, understandable and actionable.
This isn’t a surface-level SEO checker or a vanity scoring tool. It’s a strategic audit designed to show how your website performs across search, AI-driven discovery and real user behaviour, and where changes will actually help you grow.
Temple Brown has developed this audit through hands-on experience delivering website strategy, SEO and AI-led optimisation projects for businesses across the UK, Europe and the United States, including work with organisations in Poland and other European markets. The principles behind the audit are global by design, making it relevant wherever your business operates.
Whether you’re a local business, a growing SME or an organisation operating internationally, the audit is designed to answer one essential question:
Is your website set up to be understood, trusted and chosen?
What This Website Audit Covers
The Temple Brown Website Audit looks at your website as a connected system, not a collection of isolated checks. Each area influences the next, and weaknesses compound if they’re ignored.
The audit analyses:
• Website performance and speed
• Accessibility and usability
• Positioning and differentiation
• User journey and conversion flow
• Product and service clarity
• Branding and visual trust signals
• Metadata and SEO foundations
• AI discoverability and LLM interpretation
• Sitemap structure and platform detection
Rather than overwhelming you with technical noise, the audit highlights what matters most, why it matters, and where changes will deliver the biggest impact.
Why This Audit Is Different
Most audit tools tell you what’s wrong.
Very few help you understand what’s important.
The Temple Brown audit is designed to connect insight to action. It shows how performance issues affect trust, how structure affects AI visibility, how positioning affects conversion, and how everything ties back to growth.
It’s not designed to sell fear. It’s designed to create clarity.
And if you decide you want help implementing the changes, Temple Brown specialises in doing exactly that.
How People Find Businesses Has Changed, Quietly but Completely
There was a time when being found online was mostly about rankings.
If your website appeared on page one of Google for the right keywords, the rest usually took care of itself. People clicked, browsed, and made decisions based on what they saw.
That world still exists, but it’s no longer the whole picture.
Today, people don’t just search. They ask. They compare. They skim summaries. They rely on AI tools to shorten research, filter options and surface recommendations. In many cases, decisions are shaped before a website is even visited.
This shift hasn’t happened overnight, which is why many businesses haven’t adjusted for it yet. Their websites still assume that users will explore patiently, read carefully and piece things together themselves.
Most don’t.
This is where websites start to underperform, not because the business is weak, but because the website is no longer aligned with how discovery actually works.
Websites Now Need to Work for People and Artificial Intelligence (AI)
Modern websites have two audiences.
The first is obvious, the people visiting your site. They want clarity, confidence and reassurance. They want to know what you do, whether you understand their problem, and whether you’re worth their time.
The second audience is less visible, but just as important. Search engines, LLMs and AI systems now interpret, summarise and sometimes even recommend your business on your behalf. If your website is unclear, fragmented or vague, those systems struggle to represent you accurately.
That’s not just a visibility problem. It’s a control problem.
If your website doesn’t clearly define what you do and who you’re for, machines will either guess, or skip you entirely.
The Temple Brown Website Audit was created to address this exact gap.
Why Traditional Website Audits Often Fall Short
Many audits still operate as if nothing has changed.
They focus on isolated technical checks, surface-level SEO metrics, or design opinions divorced from commercial reality. The result is usually a long list of issues with no clear sense of priority or impact.
Businesses are left knowing something is wrong, but not knowing what actually matters.
This audit takes a different approach.
Instead of asking whether your website meets a generic standard, it asks whether your website is:
• Clear enough to be understood quickly
• Structured enough to be interpreted accurately
• Trustworthy enough to convert
• Aligned enough to support growth
• Ready enough to be surfaced by AI
That difference in mindset is what makes the insights useful.
What You’ll Learn From This Article
This article walks through the key areas assessed by the Temple Brown Website Audit and explains why each one matters, not in theory, but in practice.
It also shows how audit insights can be turned into real improvements, whether that’s through optimisation, restructuring or a full redesign.
Most importantly, it shows how clarity leads to control, and how control leads to growth.
Performance and Page Speed: The Hidden Cost of a Slow Website
Website speed is one of those things most businesses know matters, but few fully understand the consequences of getting it wrong.
If a website is slow, people don’t always complain. They simply disengage. They skim less. They click less. They trust less. And eventually, they leave.
Search engines notice this behaviour. AI systems notice it too.
That’s why performance is the first area assessed by the Temple Brown Website Audit. Not because it’s fashionable or technical, but because it underpins almost everything else a website is trying to achieve.
Why Speed Is a Business Problem, Not a Developer Detail
Speed is often treated as a technical issue to be dealt with later, usually when there’s more time or budget.
In reality, performance has a direct commercial impact.
A slow website increases bounce rates and reduces engagement. It weakens conversion rates and sends negative signals to search engines about user satisfaction. Over time, this quietly erodes visibility and lead quality.
From an AI perspective, unreliable performance can also limit how content is accessed, interpreted or prioritised. If pages load inconsistently or content is delayed, AI systems may truncate information, deprioritise pages or ignore them altogether.
Speed affects trust before a single message is read.
How the Audit Assesses Website Performance
The Temple Brown Website Audit uses real-world performance data, including insights from Google PageSpeed analysis, to assess how your website behaves across both mobile and desktop.
Rather than chasing perfect scores, the audit focuses on usability and impact. It looks at how quickly meaningful content appears, how stable the page feels during loading, and whether delays are likely to frustrate users or interrupt engagement.
Mobile performance is given particular attention. Many websites perform reasonably well on desktop but struggle on mobile, which is where most users now are. This gap often explains why traffic exists but results don’t follow.
Performance Issues Rarely Exist in Isolation
One of the key reasons performance is assessed first is because it influences everything else.
Clear messaging doesn’t land if the page takes too long to load. Strong branding feels less credible when interactions lag. SEO improvements struggle to reach their potential if speed holds rankings back. AI systems are less likely to surface content that isn’t delivered efficiently.
Performance problems also tend to compound over time. As sites grow, add features or integrate third-party tools, speed often degrades quietly unless it’s actively managed.
The audit highlights where this is happening and how severe the impact is likely to be.
From Performance Insight to Practical Decisions
Understanding that a website is slow is only half the story.
The more important question is what to do about it.
The Temple Brown audit helps distinguish between issues that can be resolved through optimisation and those that point to deeper structural problems. In some cases, targeted improvements are enough. In others, performance issues are symptoms of a site that needs restructuring or redesign.
When businesses choose to work with Temple Brown, performance insights directly inform implementation decisions, ensuring speed is built into solutions rather than patched on afterwards.
Performance as the Foundation for Growth
A fast website doesn’t guarantee success, but a slow one almost guarantees friction.
By addressing performance first, the audit creates a stable foundation for improvements in usability, conversion, SEO and AI discoverability.
Speed doesn’t just make a site feel better. It makes everything else work harder.
Accessibility: Not Just Compliance, but Clarity, Trust and Better Websites
Accessibility is often misunderstood.
For many businesses, it feels like a legal or technical obligation rather than something that actively improves results. It gets grouped in with policies and checklists, addressed late if at all, and rarely connected to performance, SEO or conversion.
In reality, accessibility is one of the strongest indicators of how clear, usable and trustworthy a website really is.
That’s why accessibility is a core part of the Temple Brown Website Audit.
This isn’t about catching businesses out or forcing abstract standards. It’s about identifying where real users struggle to read, navigate or understand your website, and where those struggles quietly undermine engagement, visibility and growth.
Why Accessibility Is a Business Issue, Not a Legal One
At its heart, accessibility is about removing unnecessary friction.
If text is difficult to read, people disengage.
If navigation is confusing, users hesitate or get lost.
If content hierarchy is unclear, meaning is missed.
These issues don’t only affect users with specific access needs. They affect everyone, particularly people on mobile devices, in poor lighting, on slower connections, or simply trying to multitask, which is most users most of the time.
Search engines and AI systems behave in similar ways. They rely on clear structure, predictable patterns and readable content to interpret pages accurately. When accessibility fundamentals are weak, understanding breaks down, and so does visibility.
The audit treats accessibility as a signal of clarity and quality, not a tick-box exercise.
What the Accessibility Audit Looks At
The Temple Brown Website Audit reviews accessibility fundamentals that have a direct impact on usability, interpretation and trust.
This includes how readable your content is, whether colour contrast supports legibility, how navigation works without relying on a mouse, and whether page structure makes sense when stripped back to its essentials.
It also looks at whether meaning is conveyed through clear headings and content hierarchy, rather than being hidden inside visual design elements that machines and assistive technologies struggle to interpret.
These factors overlap heavily with SEO and AI discoverability. A website that is hard for a screen reader to understand is usually hard for a search engine or AI system to understand too.
Accessibility and Trust Are Closely Linked
Users form opinions quickly, often before they can articulate why.
A website that feels awkward to use, visually overwhelming or difficult to scan raises subtle doubts. Visitors may not consciously think about accessibility, but they do notice when something feels off.
Accessible websites tend to feel calmer and more deliberate. Content flows logically. Buttons are easy to find. Information is easier to absorb. That sense of ease builds confidence, and confidence supports conversion.
The audit highlights where usability and clarity break down, so improvements strengthen trust rather than simply meeting guidelines.
Accessibility as a Foundation for SEO and AI Discoverability
As search and discovery increasingly involve AI systems summarising and recommending content, clarity becomes non-negotiable.
AI systems favour content that is explicit, well-structured and easy to parse. Accessible websites naturally meet these criteria because they rely on clear hierarchy, meaningful labels and logical flow.
By addressing accessibility early, businesses improve their chances of being represented accurately when AI systems answer questions, compare providers or surface recommendations.
In that sense, accessibility is not just about inclusion. It’s about being understood.
Turning Accessibility Insight Into Practical Improvements
When businesses choose to work with Temple Brown after running the audit, accessibility insights are translated directly into practical changes.
This might involve refining typography and spacing, improving contrast, restructuring content so meaning is clearer, or simplifying navigation so users and machines can move through the site more intuitively.
These changes don’t sit in isolation. They support performance, user journey, SEO and AI discoverability all at once.
If you’d like a deeper look at how accessibility supports small and medium-sized businesses specifically, we’ve explored this in detail in our guide on
the importance of accessibility in web design for Norwich SMEs:
https://templebrown.co.uk/the-importance-of-accessibility-in-web-design-for-norwich-smes
Accessibility as a Multiplier, Not an Afterthought
Accessibility improvements rarely just fix one problem.
They make websites easier to use, easier to trust, easier to rank and easier for AI systems to interpret. That’s why accessibility is assessed early in the audit, not bolted on later.
Clarity compounds. And accessibility is one of the most reliable ways to achieve it.
Positioning and Differentiation: Why Someone Should Choose You, Not Just Find You
A surprising number of websites technically work.
They load reasonably fast. They’re accessible enough. They even attract traffic. And yet, they struggle to convert visitors into enquiries, leads or sales.
When that happens, the problem is rarely visibility alone. It’s relevance.
Put simply, the website does not answer the most important question clearly or quickly enough:
Why should I choose you over the alternatives?
This is where positioning and differentiation become critical, and why they are a dedicated part of the Temple Brown Website Audit.
When Websites Sound the Same, Choice Becomes Harder
Most businesses don’t set out to sound generic. It happens gradually.
Phrases like “tailored solutions”, “trusted partner” and “customer-focused service” creep in. Service pages become cautious rather than confident. Headlines explain what you do, but not why it matters or who it’s really for.
From a visitor’s point of view, this creates friction. They may not actively dislike what they see, but nothing stands out strongly enough to prompt action. So they hesitate, compare, and often leave.
From a search and AI perspective, vague positioning makes it harder to understand what your business actually specialises in. If your website tries to appeal to everyone, it becomes difficult to associate it clearly with anything.
The audit flags this as both a conversion issue and a discoverability issue.
Positioning Affects SEO, AI and Conversion at the Same Time
Positioning is often treated as a branding exercise, separate from SEO or technical performance.
In reality, it sits at the centre of everything.
Search engines rely on clear signals to determine relevance. AI systems rely on explicit language and structure to summarise and recommend businesses accurately. Users rely on positioning to decide whether they trust you enough to continue.
When positioning is weak, all three suffer.
You may rank for broad, low-intent searches. You may be summarised vaguely by AI tools. You may attract traffic that never converts because it isn’t the right fit in the first place.
The audit identifies where messaging is diluted, misaligned or buried, so positioning can be strengthened deliberately rather than guessed at.
How the Audit Evaluates Positioning and Differentiation
The Temple Brown Website Audit doesn’t judge creativity or tone. It focuses on clarity.
It examines whether your homepage and key pages explain what you do, who you help and how you’re different within seconds, not minutes. It looks at headline hierarchy, supporting copy, service descriptions and how confidently value is communicated.
It also considers whether differentiation is meaningful.
Being different only matters if it matters to your audience. For example, two businesses may offer similar services, but one may be better suited to SMEs, while another specialises in enterprise clients. If the website doesn’t make that distinction clear, it attracts the wrong conversations or none at all.
The audit highlights where these distinctions are missing or unclear.
Positioning as a Growth Lever, Not a Rebrand
One of the biggest misconceptions about positioning is that it requires a complete rebrand.
Often, it doesn’t.
In many cases, the business already has strong differentiators. They’re just not being expressed clearly on the website. Important context is assumed rather than stated. Value is implied rather than articulated.
When businesses work with Temple Brown after running the audit, positioning insights often lead to focused improvements, such as refining value propositions, restructuring service pages, or reordering content so what matters most appears first.
Sometimes, the audit does reveal that deeper repositioning is needed, especially when businesses are evolving or targeting new markets. In those cases, changes are guided by evidence, not instinct.
Being Chosen Starts Before the Click
Positioning doesn’t begin on your homepage.
It begins in search results, AI summaries and recommendations, and the first fragments of information people see about your business. If your website doesn’t clearly define itself, those systems will do it for you, often inaccurately.
By identifying positioning gaps early, the audit helps businesses take control of how they are represented across search, AI and user journeys, rather than reacting to whatever interpretation appears.
Clear Positioning Creates Better Outcomes
Clear positioning doesn’t just increase conversion rates. It improves lead quality. It attracts better-fit clients. It makes marketing more efficient because messaging aligns with intent.
Most importantly, it reduces friction. People understand you faster. They trust you sooner. And they’re more likely to act.
That’s why positioning and differentiation are not treated as optional extras in the Temple Brown Website Audit. They’re treated as growth drivers.
User Journey and Conversion Flow: Where Interest Quietly Leaks Away
Most websites don’t fail because people aren’t interested.
They fail because that interest has nowhere clear to go.
A visitor lands on the site. They skim a page. They half understand what’s being offered. They hesitate. They click around a bit more. Then they leave, not because anything was obviously wrong, but because nothing confidently guided them forward.
This is one of the most common issues uncovered by the Temple Brown Website Audit.
A Website Is Not a Collection of Pages, It’s a Decision Path
Businesses often think about websites in terms of pages. Home. Services. About. Contact.
Users don’t experience websites that way.
They experience them as a journey, a sequence of decisions that either becomes clearer or more confusing with every click. Each page should help answer a question, reduce uncertainty or point towards a sensible next step.
When that doesn’t happen, momentum stalls.
The audit looks at how users are likely to move through your website, from their first entry point through to enquiry or conversion, and identifies where that journey breaks down.
Common Journey Problems the Audit Reveals
User journey issues are often subtle, which is why they’re easy to miss internally.
A homepage may look polished but fail to clearly direct users anywhere. A service page may explain what you do but never explicitly invite the next step. Navigation may technically work but encourage aimless browsing rather than purposeful movement.
Sometimes the problem is too many choices presented too early. Other times it’s not enough reassurance at the moment a decision needs to be made.
The audit highlights these friction points so they can be addressed deliberately, rather than guessed at.
Conversion Is About Confidence, Not Pressure
One of the biggest misconceptions about conversion is that it requires aggressive calls to action or constant prompting.
In reality, people convert when they feel informed, reassured and in control.
A good user journey doesn’t rush decisions. It removes doubt. It answers questions before they’re asked. It makes the next step feel obvious rather than forced.
The audit identifies where confidence is being undermined, whether that’s through unclear messaging, missing context, weak trust signals or confusing structure.
Fixing these issues often increases conversion without making the site feel more ‘salesy’.
Different Users Need Different Journeys
Not everyone arrives at a website ready to buy.
Some visitors are researching. Some are comparing options. Some are returning after hearing about you elsewhere. A strong website supports these different mindsets without overwhelming any of them.
The Temple Brown Website Audit considers whether your site accommodates different entry points and intent levels, or whether it assumes everyone is at the same stage of the decision process.
When journeys are aligned with intent, conversion improves naturally.
How Journey Insights Turn Into Practical Improvements
When businesses choose to work with Temple Brown after running the audit, user journey insights directly inform implementation decisions.
This might involve simplifying navigation, restructuring page layouts, clarifying calls to action, or redesigning key pages so they better support decision-making.
In some cases, small changes unlock big improvements. In others, the audit reveals that the site’s structure actively works against conversion, making a more fundamental redesign the smarter long-term option.
Either way, changes are guided by evidence, not opinion.
Why User Journey Affects SEO and AI Discoverability
User behaviour feeds back into visibility.
Search engines pay attention to engagement signals, such as how long people stay on a site and how they interact with content. AI systems favour content that appears complete, coherent and confidently structured.
When users move through a site smoothly and reach clear endpoints, it reinforces the idea that the website is a good answer to a query.
A broken journey does the opposite.
Improving user flow doesn’t just increase conversions. It strengthens the signals that help your site be found in the first place.
Turning Visits Into Outcomes
Traffic without outcomes is noise.
The user journey section of the Temple Brown Website Audit helps businesses understand not just how many people visit their site, but what happens next, and why.
It’s often the missing link between “we’re getting traffic” and “we’re growing”.
Product and Service Clarity: Making It Obvious What You Do and Who It’s For
It sounds simple, but it’s one of the most common issues uncovered by the Temple Brown Website Audit.
Visitors land on a website, spend time reading, and still can’t confidently answer a basic question:
What exactly do you do, and is it right for me?
When that happens, people don’t usually complain. They don’t fill in a contact form asking for clarification. They just leave.
That’s why product and service clarity is a dedicated part of the audit.
Knowing Your Business Isn’t the Same as Explaining It
Most business owners know their offering inside out. They understand the nuance, the process, the value and the outcomes.
Websites, however, are often written from the inside out.
Services are described using internal language. Important context is assumed. Distinctions between offerings are blurred. Benefits are implied rather than stated. Pages explain how things work without clearly explaining why they matter.
From a visitor’s perspective, this creates uncertainty. And uncertainty stops momentum.
The audit looks at whether your website explains what you offer in a way that is immediately clear to someone who has never encountered your business before.
Clarity Directly Affects Conversion
People don’t enquire when they feel unsure.
If visitors can’t quickly understand what they’ll get, who it’s for and what happens next, they hesitate. That hesitation often shows up as low enquiry rates, poor lead quality or long sales cycles.
The Temple Brown Website Audit assesses whether your services are clearly defined, logically grouped and presented in a way that supports confident decision-making.
Often, small changes in wording, structure or emphasis unlock significant improvements in conversion without increasing traffic at all.
Service Clarity Is Also a Discoverability Issue
This isn’t just a user experience problem.
Search engines and AI systems rely on explicit signals to understand what a page is about. If services are vaguely described, overlapped or scattered across multiple pages without clear intent, it becomes harder to associate your site with specific searches or questions.
As a result, websites may rank for broad, low-intent queries, or fail to rank strongly for anything meaningful. In AI-driven discovery, unclear sites are often summarised inaccurately or ignored altogether.
The audit highlights where service clarity is weakening both visibility and relevance.
Common Clarity Issues the Audit Reveals
Product and service clarity issues are rarely dramatic. They tend to show up quietly.
Services may blur into one another. Key offerings may be hidden behind generic labels. Pricing or engagement models may be unclear or avoided entirely. Pages may focus on features rather than outcomes.
Individually, these things seem minor. Collectively, they create enough friction for visitors to disengage.
The audit surfaces these issues clearly, so businesses can see exactly where understanding breaks down.
Turning Service Insight Into Better Structure and Messaging
When businesses choose to work with Temple Brown after running the audit, service clarity insights often drive meaningful improvements.
This might involve restructuring service pages so each one has a clear purpose and audience. It might mean simplifying language so benefits are immediately obvious. Or it might involve rethinking how offerings are grouped and prioritised to reflect how customers actually make decisions.
In some cases, the audit reveals that the website is trying to sell too many things at once. In others, it shows that strong services are simply being undersold through unclear presentation.
Either way, clarity becomes a lever for growth.
Clear Offers Build Confidence and Better Enquiries
People don’t expect perfection. They expect understanding.
When a website clearly explains what it does, who it helps and what happens next, visitors feel more comfortable reaching out. They know what conversation they’re starting.
That confidence doesn’t just increase enquiry volume. It improves enquiry quality, which is often far more valuable.
Why Clarity Matters for AI Interpretation
As AI tools increasingly summarise and recommend businesses, clarity becomes non-negotiable.
AI systems can only work with what is explicit. If your services are clearly defined, consistently described and structurally sound, you’re far more likely to be represented accurately when AI answers questions or suggests providers.
Product and service clarity is no longer just a sales concern. It’s a discoverability requirement.
Branding and Visuals: The Trust Signals People Notice Before They Read a Word
People like to believe they make rational decisions online.
In reality, most decisions start emotionally and are justified logically afterwards. Before visitors read your copy, assess your services or consider your experience, they form an impression based on how your website looks and feels.
That impression shapes everything that follows.
This is why branding and visual presentation are a core part of the Temple Brown Website Audit.
Credibility Is Assessed in Seconds
Users make snap judgements.
They notice whether a website feels coherent or chaotic. Whether it looks deliberate or improvised. Whether it feels like it belongs to a confident, established business or something that’s been patched together over time.
The audit evaluates visual presentation from a credibility and clarity perspective, not a subjective “do we like it?” standpoint.
It looks at consistency, hierarchy, spacing, typography and layout, and whether visual choices support understanding or distract from it.
If visuals undermine trust, the strongest messaging in the world won’t land properly.
Branding Is Not About Looking Flashy
One of the biggest misconceptions about branding is that it’s about standing out visually at all costs.
In practice, effective branding does something much simpler. It reassures.
Good branding helps users feel they are in the right place. It makes content easier to scan. It supports positioning by reinforcing tone, confidence and professionalism.
The audit looks at whether your visual identity aligns with how you want to be perceived and whether that perception matches the audience you’re trying to attract.
A site aimed at SMEs should not feel cold or corporate. A site aimed at enterprise clients should not feel informal or inconsistent. When branding and audience expectations don’t align, trust drops quickly.
Visual Structure Supports Conversion
Visual design plays a major role in how easily users can move through a website.
Clear hierarchy helps visitors understand what matters most. Good spacing reduces cognitive load. Consistent layout patterns make navigation feel intuitive rather than effortful.
When visual structure is weak, users have to work harder to understand content. That effort increases hesitation and reduces the likelihood of action.
The Temple Brown Website Audit highlights where design choices accidentally hide important messages, dilute calls to action or overwhelm users with too much information at once.
Branding and Visuals Also Affect SEO and AI Interpretation
Visual clarity isn’t just for humans.
Search engines and AI systems rely on structure, hierarchy and consistency to interpret content accurately. When visuals support content rather than obscure it, meaning is easier to extract.
Clear headings, predictable layouts and deliberate emphasis help machines identify what’s important on a page. Messy or inconsistent design forces systems to guess, and guessed interpretations rarely benefit the business.
The audit considers whether visual design supports or hinders discoverability across search and AI-driven platforms.
From Visual Insight to Strategic Redesign
When businesses choose to work with Temple Brown after running the audit, branding and visual insights often inform redesign or refinement decisions.
This doesn’t automatically mean a complete visual overhaul. In many cases, small changes to hierarchy, spacing or consistency significantly improve how a site feels and performs.
Where deeper change is needed, redesigns are guided by evidence from the audit, ensuring visual improvements support performance, conversion, SEO and AI discoverability together.
Design is never treated in isolation. It’s part of a wider system.
Trust Is Built Before Content Is Evaluated
Before users decide whether to believe what you say, they decide whether you seem credible.
Branding and visuals play a major role in that judgement. They either reinforce confidence or introduce doubt before a single argument is made.
By identifying visual trust gaps early, the Temple Brown Website Audit helps businesses understand whether their website is supporting their credibility or quietly undermining it.
Metadata and SEO Foundations: Being Found for the Right Reasons
SEO has been declared dead more times than anyone can count.
And yet, it still underpins almost every meaningful form of online discovery, whether that discovery happens through Google, an AI assistant, or a recommendation engine summarising options on a user’s behalf.
What has changed is how SEO works.
Today, SEO is far less about tactics and far more about structure, clarity and intent. That’s why metadata and SEO foundations are a core part of the Temple Brown Website Audit.
Why Many SEO Problems Go Unnoticed
Most websites don’t feel broken from an SEO perspective.
Pages exist. Content is published. Rankings appear for something. But results don’t match expectations. Traffic doesn’t convert. Visibility plateaus. Growth feels capped.
This usually points to foundational issues rather than obvious errors.
Metadata may be duplicated, vague or misaligned. Headings may not reflect actual page intent. Important pages may compete with one another. Low-value pages may accidentally signal higher importance than core services.
The audit is designed to surface these issues clearly, without burying businesses in technical jargon.
Metadata Is About Meaning, Not Just Clicks
Titles and meta descriptions are often treated as cosmetic SEO elements, something to tweak for higher click-through rates.
In reality, they serve a much deeper purpose.
Metadata tells search engines and AI systems what a page is for. It defines intent, context and relevance. When metadata is unclear or misleading, pages may rank inconsistently, surface for the wrong searches, or be ignored entirely.
The audit examines whether metadata accurately reflects page purpose and whether it aligns with the searches and questions you actually want to appear for.
SEO Structure Supports AI Interpretation Too
One of the most important shifts in modern SEO is how closely it now overlaps with AI discoverability.
Clear headings, consistent terminology, logical page structure and explicit intent all make it easier for AI systems to interpret and summarise content accurately. Messy structure forces AI to infer meaning, and inferred meaning rarely benefits the business.
The audit looks at semantic structure as well as visual layout, ensuring pages are understandable not just to users, but to machines that increasingly shape discovery.
This is why Temple Brown treats SEO as a structural discipline, not a bolt-on.
Ranking for the Wrong Intent Is Still a Problem
Another common issue the audit uncovers is websites ranking for searches that don’t actually serve the business.
These might be overly broad queries, low-intent informational terms, or keywords that attract visitors who were never likely to convert.
On the surface, traffic looks healthy. In reality, it doesn’t translate into growth.
The audit helps identify where intent mismatches exist so visibility can be refocused around searches that align with services, expertise and commercial outcomes.
Being found less often but by the right people is almost always more valuable.
From SEO Insight to Strategic Implementation
When businesses choose to work with Temple Brown after running the audit, SEO insights guide both short-term improvements and long-term decisions.
This might include refining metadata and headings, restructuring content to reduce internal competition, or redesigning key pages so intent is unmistakable.
SEO is never treated in isolation. Changes are considered alongside performance, user journey, branding and AI discoverability, ensuring improvements reinforce one another rather than conflict.
SEO as a Foundation, Not a Tactic
SEO works best when it’s embedded into how a website is structured and communicated, not when it’s applied retrospectively.
The Temple Brown Website Audit helps businesses understand whether their SEO foundations support growth, or quietly limit it.
Once those foundations are solid, everything else becomes easier to build on.
AI Discoverability: Getting Found Where Search Is Already Going
Search is no longer just about rankings.
People are asking AI tools questions directly. They’re reading summaries instead of articles. They’re relying on AI assistants to shortlist suppliers, explain options and recommend providers, often before they ever visit a website.
In many cases, AI systems now decide which businesses are mentioned at all.
This isn’t a future trend. It’s already happening.
And this is where Temple Brown has built specialist expertise.
Why Ranking Well on Google No Longer Guarantees Visibility
A common assumption is that strong Google rankings automatically translate into AI visibility.
They don’t.
Large Language Models interpret websites very differently to traditional search engines. They prioritise clarity, structure, context and confidence of meaning, not just keywords or backlinks.
In practice, this means many websites that rank reasonably well still fail to appear in AI-generated answers because:
Their services are vaguely described
Their structure makes meaning hard to extract
Their expertise is implied rather than explicit
Their content lacks clear relationships between topics
Their authority signals are scattered rather than reinforced
When AI systems can’t confidently understand a business, they either misrepresent it or ignore it.
This is the gap Temple Brown specialises in closing.
Temple Brown’s Expertise in AI Search and LLM Visibility
Temple Brown works at the intersection of SEO, information architecture, content strategy and AI interpretation.
We don’t treat AI discoverability as a bolt-on or a novelty. We design and structure websites so they can be understood, summarised and confidently recommended by AI systems.
In practice, Temple Brown has implemented these principles across businesses in the UK, Europe and the United States, including work in Poland and other European markets, helping organisations improve how they are interpreted and surfaced by AI tools.
That real-world implementation experience is what informs both the audit and the recommendations that follow it.
What the Audit Evaluates for AI Discoverability
The AI section of the Temple Brown Website Audit looks at how clearly your website communicates meaning, not just information.
It assesses whether services are explicitly defined, whether page structure reinforces expertise, and whether content supports accurate interpretation without requiring guesswork.
A simple way to think about it is this:
If an AI system had to explain what your business does in three sentences, would it get it right?
If the answer is no, the audit shows you why.
From AI Insight to Implementation
This is where Temple Brown goes beyond diagnostics.
When businesses choose to work with Temple Brown, AI discoverability is built directly into implementation, not added later. That includes:
Restructuring pages so services and expertise are unmistakable
Creating deliberate entry points for AI-driven queries
Strengthening entity clarity across the site
Aligning content for accurate AI summarisation
Ensuring redesigns improve AI visibility rather than damage it
This work requires experience and joined-up thinking. It cannot be automated or guessed.
AI Visibility Is About Control
If you don’t clearly define your business online, AI systems will define it for you, or ignore it altogether.
Temple Brown helps businesses take control over how they are represented across AI-driven answers, summaries and recommendations, ensuring they are surfaced for the right reasons, not by chance.
This isn’t about chasing trends. It’s about protecting visibility as discovery behaviour changes.
Why This Matters Now
AI will not replace traditional search overnight. It doesn’t need to.
Even small shifts in how people research and choose suppliers can quietly divert opportunities away from businesses that aren’t prepared.
The Temple Brown Website Audit shows how ready your website is today. Working with Temple Brown ensures it’s structured to be understood tomorrow.
Sitemaps, Platforms and Entry Points: How Your Website Is Actually Discovered
Most businesses think of their website as something people visit through the homepage.
In reality, that’s rarely how discovery works.
Search engines and AI systems don’t experience your website as a visual journey. They experience it as a structure. They follow signals. They prioritise certain pages. They ignore others. And those decisions are heavily influenced by your sitemap, your platform and the way your content is organised.
That’s why this area is a core part of the Temple Brown Website Audit.
Why Your Sitemap Quietly Shapes Visibility
Your sitemap is more than a technical file. It’s a set of instructions.
It tells search engines and AI systems which pages exist, which ones matter, and how your website is organised. If that structure is unclear, bloated or outdated, visibility suffers quietly and consistently.
The audit analyses your sitemap to understand:
Which pages are being treated as priorities
Whether low-value or legacy pages dilute authority
If key services are buried or competing with one another
How clearly topical relevance is signposted
A cluttered sitemap sends mixed signals. Mixed signals reduce trust. Reduced trust leads to reduced visibility.
Entry Points Matter More Than Homepages
Most users and AI systems don’t start on your homepage.
They land on service pages, blog articles, category pages or AI-generated summaries that point directly to a specific URL. These pages are your real entry points, whether you planned for them or not.
The audit identifies which pages act as entry points today and assesses whether they do their job.
Do they clearly explain what you do?
Do they align with the intent behind the search or question?
Do they support trust and guide the next step?
If an entry point fails, the opportunity is lost before the homepage is ever seen.
Platform Detection: Why the Underlying Technology Matters
Not all websites are built the same way.
The Temple Brown Website Audit automatically detects the platform and technologies your website is built on, using industry-standard detection methods powered by Wappalyzer.
This allows Temple Brown to identify your CMS, frameworks and key integrations before making any recommendations.
This matters because advice only works if it’s technically realistic.
There’s little value in recommending changes that your platform can’t support cleanly, or that would require disproportionate effort to implement. Understanding the technology upfront removes guesswork and avoids wasted time.
From Structural Insight to Strategic Control
When businesses choose to work with Temple Brown, sitemap and platform insights directly shape implementation.
This can include restructuring content so priority pages are clearly signposted, refining sitemaps to reinforce authority, or redesigning page hierarchies so search engines and AI systems understand what matters most.
It also ensures redesigns don’t accidentally damage visibility by hiding, duplicating or de-prioritising important content.
Structure isn’t just technical. It’s strategic.
Being Seen for the Right Reasons
Many websites are visible, but not intentional.
They rank for queries that don’t convert. They surface pages that don’t sell. They’re represented inaccurately in AI summaries because structure doesn’t clearly explain the business.
By analysing sitemaps, platforms and entry points together, the audit helps businesses move from accidental visibility to deliberate discoverability.
Global Structure, Local and International Impact
While Temple Brown works extensively with businesses in the UK, including Norfolk and Norwich, the Website Audit itself is platform-agnostic and market-independent.
It can be used by businesses anywhere in the world, and the insights apply equally across UK, European and international websites.
Structure works the same way everywhere. Clarity scales.
Structure Is the Difference Between Noise and Growth
Content, design, SEO and AI discoverability all rely on structure to work properly.
Without it, even strong websites underperform.
The Temple Brown Website Audit reveals whether your structure supports growth, or quietly caps it. Working with Temple Brown ensures that structure is rebuilt with intent.
The Temple Brown Approach: We Don’t Just Audit Websites, We Grow Businesses
Running a website audit is the easy part.
Knowing what to do with the results, and implementing changes in a way that genuinely improves visibility, conversion and growth, is where most businesses get stuck.
This is where Temple Brown is different.
The Free Website Audit is not designed to be a standalone report or a list of problems. It’s the first step in a proven approach that helps businesses understand what’s holding their website back and then fix it properly.
Temple Brown specialises in turning audit insight into measurable outcomes.
Diagnosis Before Design, Always
One of the most common mistakes businesses make is jumping straight into redesign.
New layouts. New colours. New copy. Same underlying problems.
Temple Brown takes a different approach.
The audit provides clarity across performance, accessibility, positioning, user journey, SEO structure, AI discoverability and site architecture. Only once those insights are understood do decisions about optimisation or redesign follow.
This ensures that when changes are made, they solve the right problems, not just cosmetic ones.
From Audit Insight to Practical Implementation
When businesses choose to work with Temple Brown, the audit becomes a working blueprint.
Insights are used to:
Prioritise changes that deliver commercial impact
Decide whether optimisation or redesign is the right next step
Restructure pages so users, search engines and AI systems understand value clearly
Improve conversion by removing friction and uncertainty
Strengthen positioning so the right clients choose you
Every recommendation is tied back to growth outcomes, not vanity metrics.
Strategic Website Redesigns Built to Perform
When a redesign is the right move, Temple Brown delivers websites that are engineered for performance, not just appearance.
Performance, accessibility, SEO and AI discoverability are built in from day one. This avoids one of the most expensive mistakes businesses make, investing in a new website only to see rankings drop, leads slow or visibility stall.
Temple Brown redesigns are structured to support:
Clear user journeys
Confident decision-making
Strong search and AI interpretation
Long-term scalability
Design is never treated in isolation. It’s part of a system built for growth.
SEO and AI Discoverability Led by Specialists
Search and AI visibility are not add-ons at Temple Brown. They are core capabilities.
Temple Brown works at the intersection of SEO, content structure, information architecture and AI interpretation, helping businesses get found where discovery is already happening.
This includes traditional search engines and AI-powered tools that summarise, recommend and shortlist providers on behalf of users.
By combining strong SEO foundations with AI-first clarity and structure, Temple Brown helps ensure businesses are surfaced accurately and confidently, not misrepresented or overlooked.
Built for the UK, Europe and Beyond
Temple Brown works extensively with businesses across the UK, including Norfolk and Norwich, and has delivered projects across Europe and the United States.
The Website Audit itself is platform-agnostic and market-independent. It can be used by businesses anywhere in the world, and the insights apply equally across UK, European and international websites.
Clarity scales. Structure travels. Growth follows.
Who This Audit Is For, and Who It Isn’t
This audit is designed for businesses that want clarity, improvement and long-term growth.
It is not intended for shortcut-driven SEO tactics, spam-based approaches or businesses looking to manipulate search or AI systems. Temple Brown focuses on sustainable visibility, trust and performance.
If you want to understand why your website underperforms, how it’s interpreted by search engines and AI, and what changes will genuinely move the needle, this audit is built for you.
What Happens After the Audit
Once you’ve run the Free Website Audit, you’ll have a clear picture of how your website performs and where the biggest opportunities lie.
If you’d like help interpreting the results, Temple Brown can walk you through what matters most and what will deliver the biggest impact, before any decisions are made.
There’s no obligation. Just clarity.
Start With Insight, Then Decide
If your website isn’t delivering what it should, the worst thing you can do is guess.
The Temple Brown Website Audit gives you clear insight across performance, positioning, structure, SEO and AI discoverability, so your next move is informed rather than instinctive.
Run your Free Website Audit here:
https://templebrown.co.uk/free-website-audit
Frequently Asked Questions
What is a website audit?
A website audit is a structured review of how well your website performs and how effectively it supports your business goals. It typically covers technical performance, SEO foundations, accessibility, content structure, and user experience, then turns those findings into clear priorities. A good audit goes beyond pointing out issues and helps you understand what matters most, why it matters, and what should be fixed first. If you want a starting point, Temple Brown offers a free audit that highlights key opportunities and risks across performance, discoverability, and clarity: https://templebrown.co.uk/free-website-audit
What does a website audit include?
A comprehensive website audit usually includes performance analysis, on-page SEO and metadata checks, technical SEO and crawlability review, accessibility and usability observations, content and structure assessment, and an evaluation of how clearly your services and value proposition are communicated. Increasingly, modern audits also consider how well a website can be interpreted by AI systems that summarise or recommend businesses. The Temple Brown audit is designed to cover these areas in one place so you can see how performance, structure, SEO, and AI discoverability connect: https://templebrown.co.uk/free-website-audit
How long does a website audit take?
That depends on the depth of the audit. Automated scans can produce useful insights quickly, while deeper strategic audits may take days when they include manual review of positioning, content intent, and conversion flow. A sensible approach is to use an automated audit as a first pass to identify key issues and opportunities, then decide whether deeper analysis is needed. You can run the Temple Brown free audit quickly and use the results as a baseline for what to investigate next: https://templebrown.co.uk/free-website-audit
Is a free website audit worth it?
A free website audit can be worthwhile when it provides actionable insights rather than generic scores. The value comes from identifying high-impact issues that affect real outcomes like rankings, conversions, and trust. If a tool only provides a broad score without context, it can be hard to know what to prioritise. A stronger audit helps you connect findings to business impact and next steps. If you want a structured starting point, you can use Temple Brown’s free audit to uncover performance, SEO, and AI discoverability issues: https://templebrown.co.uk/free-website-audit
What is the difference between a website audit and an SEO audit?
A website audit is broader. It looks at performance, UX, accessibility, messaging clarity, structure, and overall effectiveness. An SEO audit focuses specifically on factors that influence organic visibility, such as technical SEO, metadata, on-page content, internal linking, indexation, and sometimes backlinks. In practice, the best audits combine both, because SEO performance is affected by user experience, site structure, and clarity. If you want to explore SEO improvement specifically after your audit, Temple Brown’s SEO service page is a relevant next step: https://templebrown.co.uk/seo
Why is website speed important for SEO?
Website speed affects user behaviour and search performance. Slow pages increase bounce rates and reduce engagement, which can weaken the signals search engines use to judge usefulness. Speed also influences how efficiently search engines crawl pages and how users experience your content, especially on mobile. Performance improvements often deliver a double benefit: better user experience and stronger organic visibility. If you want to assess where performance may be holding you back, Temple Brown’s free audit is designed to surface speed-related issues alongside other growth factors: https://templebrown.co.uk/free-website-audit
What is Google PageSpeed Insights and how does it help?
Google PageSpeed Insights is a tool that reports on how a page performs and provides suggestions to improve speed and usability. It helps identify issues that can slow down the user experience, particularly on mobile devices. While it’s useful, it’s only one part of a wider picture. A website can score well on speed but still underperform due to unclear messaging, weak structure, or poor conversion flow. Temple Brown’s audit brings performance together with SEO, structure, and AI discoverability so you can prioritise improvements with broader context: https://templebrown.co.uk/free-website-audit
What is website accessibility and why does it matter?
Website accessibility means designing and structuring a website so it can be used by as many people as possible, including those using assistive technologies. Accessibility matters because it supports usability, clarity, and trust. It also overlaps with good SEO practices, because clear headings, readable content, and logical structure help both people and machines interpret pages. Improving accessibility can reduce friction for users and strengthen the overall quality signals search engines rely on. For a deeper look, Temple Brown has an article on accessibility for Norwich SMEs: https://templebrown.co.uk/the-importance-of-accessibility-in-web-design-for-norwich-smes
Can accessibility improvements help SEO?
Yes. Accessibility and SEO often align because both depend on clear structure and understandable content. Well-organised headings, descriptive labels, readable text, and logical navigation help search engines interpret pages and help users engage more effectively. Accessibility improvements can also reduce bounce rates and improve time on site by making the experience smoother, especially on mobile. While accessibility is not a single ranking factor you can optimise in isolation, improving it tends to support the broader signals that correlate with stronger organic performance. If you’re auditing your site, it’s worth treating accessibility as part of growth, not a compliance afterthought: https://templebrown.co.uk/free-website-audit
What does positioning mean on a website?
Positioning is how your website communicates what you do, who you help, and why you are a good choice. Strong positioning makes it easy for visitors to understand your value quickly. Weak positioning often sounds generic, which creates hesitation and lowers conversion. Positioning also affects SEO and AI interpretation, because search engines and AI systems rely on explicit signals to determine relevance and summarise services accurately. If your positioning is unclear, you can attract the wrong traffic or be overlooked. Improving positioning often involves content structure and intent alignment, which can be supported through SEO and strategy work: https://templebrown.co.uk/seo
Why do some websites get traffic but not leads?
This usually happens when the traffic is mismatched to the offer, or when the website does not build enough clarity and confidence to convert. People may arrive on the wrong page, struggle to understand services quickly, or hit friction in the user journey. Missing reassurance, unclear calls to action, and confusing navigation can also cause drop-off. In some cases, the issue is that the website ranks for low-intent queries that are unlikely to convert. A website audit helps separate visibility problems from conversion problems by showing where users lose momentum and why: https://templebrown.co.uk/free-website-audit
What is a user journey on a website?
A user journey is the path a visitor takes from their first landing page to the point where they make a decision, such as enquiring, booking, or purchasing. Good user journeys reduce uncertainty by providing logical next steps, clear calls to action, and helpful structure. Poor journeys create hesitation and cause users to drift or leave. Importantly, user journeys often start on service pages or blog pages, not the homepage, especially when visitors arrive through search. Auditing user journeys helps identify where structure and content can be improved to increase conversion: https://templebrown.co.uk/web-design-norwich
What does “AI discoverability” mean for a website?
AI discoverability refers to how easily AI tools can understand, summarise, and recommend your business based on your website content and structure. AI systems typically perform better when services are explicitly defined, pages have clear intent, and the site uses consistent terminology and logical hierarchy. If a website is vague or fragmented, AI may misrepresent it or omit it. AI discoverability is becoming more important as users increasingly rely on AI summaries to shortlist providers. Temple Brown explores this topic in more depth in its article about AI in web design: https://templebrown.co.uk/leveraging-ai-in-web-design-the-future-for-norfolk-businesses
How is AI SEO different from traditional SEO?
Traditional SEO focuses on ranking factors within search engines, such as crawlability, on-page relevance, internal linking, and technical quality. AI SEO focuses on making your content and structure easier for AI systems to interpret, summarise, and use accurately. There is overlap, because clear structure and intent help both, but AI SEO puts more emphasis on explicit definitions, entity clarity, consistent language, and pages that clearly answer specific questions. If you want to strengthen both traditional SEO and AI readiness, it’s usually best to improve structure and content clarity first, then refine SEO foundations: https://templebrown.co.uk/seo
Do I need a special website to appear in AI results?
You don’t need a special platform, but you do need a website that communicates clearly. AI systems tend to favour content that is well-structured, unambiguous, and aligned to real user questions. That means service pages that clearly state what you do, supporting content that demonstrates expertise, and a site architecture that makes key pages easy to find. Technical performance also matters because content has to be accessible and usable. A practical first step is to run an audit to identify where clarity, structure, or performance may be limiting AI interpretation: https://templebrown.co.uk/free-website-audit
What is a sitemap and why does it matter?
A sitemap is a file that lists the pages on your website and helps search engines discover and understand your site structure. It matters because it influences crawl efficiency and signals which pages exist and may be important. A messy sitemap can include outdated pages, low-value pages, or confusing structures that dilute relevance. It can also make it harder to prioritise the right entry points. Auditing sitemap structure can reveal whether key services are being signposted properly and whether the site architecture supports discoverability in both search and AI contexts: https://templebrown.co.uk/free-website-audit
What does platform detection mean in a website audit?
Platform detection is the process of identifying the technologies used to build and run a website, such as the CMS, frameworks, analytics tools, and integrations. This matters because recommendations need to be realistic. What is easy to change in one platform can be difficult in another. Platform detection helps connect audit findings to practical implementation, so improvements can be planned efficiently. Temple Brown’s audit includes this kind of detection so the recommendations are grounded in how the website is actually built: https://templebrown.co.uk/free-website-audit
Can a website audit help with a redesign?
Yes. A website audit is often one of the most useful inputs into a redesign because it highlights what is currently limiting performance and conversion. Rather than redesigning based on appearance alone, an audit helps you redesign with intent, improving speed, structure, clarity, and discoverability. It can also help you avoid common redesign risks, such as losing rankings by changing URLs or weakening internal linking. If you are considering a redesign, it helps to anchor decisions in audit evidence and user journey logic: https://templebrown.co.uk/web-design-norwich
Do I need to redesign my website to fix audit issues?
Not always. Many audit issues can be resolved through targeted improvements, such as performance optimisation, content restructuring, metadata refinement, and clarity improvements on key pages. A redesign is most appropriate when the site structure or user journey is fundamentally misaligned with goals, or when technical limitations make meaningful improvements difficult. The purpose of an audit is to help you decide what level of change is needed, rather than assuming a rebuild is required. If you want a baseline view, start with the free audit and then prioritise actions based on impact: https://templebrown.co.uk/free-website-audit
Can Temple Brown implement the changes found in the audit?
Yes. The audit is designed to make it clear what needs improving and why, and Temple Brown can support implementation through web design and build, SEO improvements, structure and content refinement, and AI-focused discoverability work. If you want a practical starting point, run the free audit first so you can see the key findings and opportunities in context: https://templebrown.co.uk/free-website-audit
Do you work only in Norwich and Norfolk?
Temple Brown works extensively with businesses in Norwich, Norfolk and across the UK, but it is not limited to one region. The audit tool itself can be used anywhere in the world because the principles it checks, such as performance, structure, clarity and discoverability, apply globally. Temple Brown has also worked with organisations across Europe, including Poland, and the United States. If you are in any market and want a clear picture of how your site performs, the free audit is a useful starting point: https://templebrown.co.uk/free-website-audit
Is the website audit tool suitable for ecommerce sites?
Yes, in many cases. E-commerce websites benefit from performance optimisation, clearer structure, better metadata, and more deliberate category and product page hierarchy. An audit can help identify where crawlability, speed, internal linking, and conversion flow may be limiting growth. E-commerce also benefits from clear entry points for search and AI, such as well-defined categories and consistent product information. The key is to treat the audit as a way to prioritise improvements rather than aiming for perfection. You can run the Temple Brown free audit to get baseline insights: https://templebrown.co.uk/free-website-audit
Will the audit tell me why my site is not ranking on Google?
It can highlight common reasons, such as weak metadata, unclear intent, performance issues, structural problems, and other foundational factors that can limit visibility. However, rankings are influenced by multiple signals, including competition and external factors. A good audit helps you identify whether your site has avoidable barriers that suppress ranking potential. If you want to go deeper into improving rankings and search visibility after reviewing your audit results, Temple Brown’s SEO services page is relevant: https://templebrown.co.uk/seo
What should I do after I receive my website audit results?
Start by identifying the highest-impact issues first. Typically this means addressing performance bottlenecks, fixing structural clarity issues on key pages, improving user journey flow, and refining metadata and intent alignment. It is also wise to consider whether your site is being discovered through the right entry points and whether AI systems can interpret your services accurately. After reviewing the results, you can choose to implement changes internally or work with a specialist team. The simplest first step is to run the audit and review the findings carefully: https://templebrown.co.uk/free-website-audit
Can the audit tool be used anywhere in the world?
Yes. The audit tool can be used internationally because the fundamentals it assesses, such as performance, accessibility, structure, SEO foundations and clarity, are relevant in any market. The same is true for AI discoverability, because AI systems rely on structure and explicit meaning rather than location alone. While Temple Brown has a strong base in the UK and experience across Europe and the US, the audit is designed to be platform-agnostic and market-independent. If you operate in any country and want a clear view of your website’s strengths and gaps, start here: https://templebrown.co.uk/free-website-audit
