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Creating a Google Business Profile (formerly known as Google My Business) offers several benefits for businesses, whether they are small local establishments or larger enterprises. Here are some compelling reasons why you should consider making a Google Business Profile.

1. Improved Online Visibility

A Google Business Profile ensures that your business appears in Google Search and Google Maps when users search for relevant keywords or phrases related to your products or services. This increased visibility can dramatically improve the chances of you finding new customers.

2. Credibility and Trust

When users see your business information prominently displayed on Google, it enhances your credibility and trustworthiness. A well-maintained profile with positive reviews can instill confidence in potential customers.

3. Customer Reviews

Customers can leave reviews and ratings on your Google Business Profile. Positive reviews can attract more customers & build up a reputation, whilst even negative feedback provides an opportunity for you to address issues and improve your services.

4. Google Maps Integration

When you have a Google Business Account, your business’s location is displayed on Google Maps, making it easy for users to find directions to your establishment. This is especially beneficial for businesses with physical storefronts or offices.

5. Cost-Effective

Creating and managing a Google Business Profile is free. It’s a cost-effective way to increase your online presence and attract potential customers.

6. Competitive Advantage

Many of your competitors likely have Google Business Profiles. By creating and optimising your profile, you can gain a competitive edge in your industry and local market, don’t fall behind due to not having an account.


Overall, a Google Business Profile is a valuable tool for businesses looking to enhance their online presence, connect with local customers, and build trust in their brand. It’s a relatively simple step that can yield significant benefits for your business’s visibility and reputation.

Get in touch

Do you have a business that you would like to grow? At Temple Brown, we offer expertise across a range of services, all of which are beneficial to the growth of businesses just like yours! Don’t hesitate to get in touch below, we’d love to work with you!

Email – hello@templebrown.co.uk

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