EXPIRY DATES FOR WEBSITES: A MATTER OF DIGITAL HEALTH

Ever stumbled upon a website stuck in the ’90s, refusing to adapt to screen sizes? That’s because it was crafted before responsive web design was a thing.

Back when mobile browsing was a distant dream, websites had to evolve as devices did, bidding adieu to static pages and embracing responsive design. Google favoured adaptable sites, relegating the archaic ones to the depths of search rankings.

In the fast-paced world of technology, merely being mobile-friendly won’t cut it anymore. So, let’s assess: has your website hit its expiry date?

FIRSTLY — THE AGE OF YOUR SITE:

Your website might be newer than you think. Remember, time flies. If your site is a newbie, good news! But beware, even recent launches can age quickly in the digital realm.

SECONDLY — THE CARE IT RECEIVES:

Neglected websites wither faster than nurtured ones. Has yours basked in the care of digital experts? Regular upkeep ensures longevity and competitiveness in rankings.

CAN YOU EDIT YOUR CONTENT?

Most modern websites boast content management systems. If yours lacks this feature, it’s time for an upgrade. Fresh content keeps Google happy and users engaged.

THE FRAMEWORK MATTERS:

What framework powers your site? WordPress or bespoke builds reign supreme for flexibility and performance. Others may bog you down with redundant code.

DOES IT HAVE A BLOG?

Blogs breathe life into websites, signalling activity to Google and engaging users with fresh insights.

CAN THEY REACH YOU?

Accessible contact options are non-negotiable. If users can’t reach you easily, they’ll seek greener pastures.

MOBILE-FRIENDLINESS MATTERS:

How does your site fare on mobile? If it’s not up to par, your expiry date may have passed.

KEEP AN EYE ON THE COMPETITION:

Competitors’ sleek sites can overshadow yours. Stay ahead with clear, informative, and conversion-oriented content.

WHEN TO REPLACE YOUR SITE:

Invest wisely in a new website. With proper care, expect a bespoke site to last up to 10 years, while neglect can cut its lifespan to a measly two.

UNSURE? GET AN AUDIT:

Let us conduct a free digital audit. If your site’s past its prime, we’ll rejuvenate it, making you the one to beat in no time.

Get in touch

Looking for someone to help you grow your social media presence? At Temple Brown, we have expertise in Social Media Account management. Please don’t hesitate to get in touch below. We’d love to work with you!

Email – hello@templebrown.co.uk