Table of Contents
Introduction, the CMS decision headache that every Norwich business recognises
Choosing a content management system is a bit like picking a new boiler in February, nobody wakes up excited about it, everyone has a favourite brand, and if you get it wrong you will feel the pain for years. For Norwich businesses the decision is not just about software, it is about the rhythm of work. It is about people who already wear three hats and would quite like websites that do their job without drama. It is about handsome old buildings where Wi-Fi can be moody, mobiles play up on the A140, and users on 4G expect pages to load now, not when the clouds move. It is also about teams who want to add a case study between meetings and tea, who need landing pages for a seasonal push, and who do not want Friday afternoons swallowed by mysterious update screens. If you are nodding along, you have met this problem in the wild.
The two names that dominate this conversation are WordPress and Webflow. One has plugins for almost everything and the comfort of deep familiarity. The other offers clean design control, reliable performance out of the box, and an editor that feels more like writing on the page than tinkering behind a curtain. Both can power a serious Norwich website. Both can succeed, both can go wrong, and neither will rescue you from rushed thinking. The adult way to decide is to map your goals and constraints, then pick the platform that matches how your team actually works. If you want the short version right now, Webflow is a calm, modern choice for lead-driven service businesses that want crisp design and quick edits without update faff, while WordPress remains the obvious answer for complex e-commerce, unusual integrations and organisations with in-house technical comfort. If you want the long version, keep reading, the kettle is already on.
For clarity as you read, when we say Norwich businesses choosing a content management system, we are thinking about firms across the city and county who care about speed, editing ease and sensible running costs. If that sounds like you and you are already weighing options, you can also look at our own service overview for context on how we build and support sites at Temple Brown Web Design. This guide stays neutral where it counts, it is meant to help you make a call you will still like in a year, not to shove you towards a shiny toy.
WordPress in 2025: genuine strengths and real-world weaknesses
WordPress is the Swiss Army knife of the web. Its biggest strength for Norwich and Norfolk is the ecosystem. If you need a membership area that understands different roles, a booking engine with awkward availability rules, multilingual pages for local and European audiences, a course library, a knowledge base, or a complex WooCommerce setup with trade pricing, bundles and rules, there are battle-tested ways to do it. You also have a deep pool of developers in the region and across the UK who know how to fix, extend and support WordPress. That availability reduces long-term risk, because you are not tied to a single supplier for life. When procurement people sigh with relief at the words open source, WordPress is part of the reason. It runs everything from small blogs to global media, and that familiarity is useful when you want to hire or grow in future.
The flip side, and there is always a flip side, is discipline. The plugin freedom that makes WordPress so flexible is exactly what introduces maintenance overhead. Most of the fires we are called to put out do not start with WordPress core, which is well maintained, they start with plugins that were installed in a hurry, left to age, and allowed to pile up in combinations that quietly conflict with each other. A form plugin looks harmless until it argues with spam filtering. A visual builder looks friendly until it leaves heavy output that slows mobile users to a crawl. A cache plugin thrown in as an emergency fix can make pages appear stale and confuse editors who think they have broken something. None of this is reason to avoid WordPress. It is a reason to approach it like a proper system, with a named maintenance routine, tested updates and a restrained plugin list.
Performance deserves its own moment because it is where people feel problems even if they cannot name them. A lean theme, modern PHP, a UK host with edge caching, well sized images and a restrained plugin list will give you pages that feel instant on a decent signal in the city and on the A47. A bloated theme, layered builders, three optimisation plugins that try to do the same job, and a bargain host will limp along and make you think the answer is a rebuild. The gap you feel is not the badge on the CMS, it is the quality of the build and the habits around it. WordPress can absolutely fly when handled by grown-ups. It can also trip over when neglected. If your team wants the platform with the widest pool of developers and the broadest range of extensions, WordPress is still the obvious answer, provided you accept that updates, backups and testing are part of the furniture and not optional chores. If you need support to keep it tidy, our Temple Brown Website Support plans exist for exactly that reason.
Webflow in 2025: where it shines and where it is not your best friend
Webflow is the tidy desk friend. The one who puts your pens back, labels the drawers, and leaves a layout you can find next month without a minor expedition. The designer gets precise control and modern CSS without tangles. The developer gets clean output and fewer surprises. The editor sees the page, clicks the thing, and changes it in place. That feels obvious once you have used it. For Norwich teams who do not want to memorise short code quirks or learn three competing page builders, that editing calm is surprisingly valuable. The platform is fully managed, which means you do not patch servers, you do not care about PHP versions, and you do not spend Friday afternoons reading changelogs. You get a global delivery network and performance best practices baked into the stack, so time to first byte is strong and assets are handled without you tweaking config files.
There is also a performance story grounded in data rather than vibes. Independent comparative work has built like-for-like sites in Webflow and WordPress, then run them through Google Lighthouse to see how they fare. The headline is simple enough, Webflow has performed strongly on desktop out of the box, while WordPress needed careful tuning to match, with specific metrics swinging either way depending on theme and configuration. That is what we see in real projects too. If you start from solid defaults you have fewer ways to shoot yourself in the foot. Webflow’s own guidance is straightforward on benchmarks. They treat a PageSpeed score above ninety as healthy, and they explain how to improve scores when you dip below that threshold. You will find the speed score piece on the Webflow blog at webflow.com/blog/site-speed-score, and a good overview of how they think about scaling and reliability at webflow.com/blog/scaling-with-confidence. If you want a third-party technical perspective on bandwidth, trade-offs and cost, Netguru’s article on Webflow bandwidth is a useful reality check at netguru.com/blog/webflow-bandwidth. If you want an agency-side comparison of technical SEO and speed against other builders, Paddle Creative’s long-form comparison is a fair read at paddlecreative.co.uk. It is not a Norwich-specific lab test, but it shows how Webflow stacks up when you care about both speed and tidy SEO controls.
None of this means Webflow fits every shape of business. If your model relies on advanced e-commerce rules, intricate checkout logic for trade accounts, complex membership billing, or deep integrations with a long-serving ERP, you will either compose those pieces with specialist services and connect them to Webflow, or you will remain on WordPress and use mature extensions and custom code. Both routes can be excellent. The sensible step is to map the requirement and the appetite for maintenance, then choose accordingly. For most Norwich service businesses that live on content, landing pages, case studies and forms, Webflow is genuinely low drama. For manufacturers, complex retailers and organisations with gnarly internal systems, WordPress usually makes better long-term sense. If you want us to sanity-check where your needs fall, we are happy to run a short discovery and tell you, without ceremony, which side of the fence your project sits on.
The Norwich perspective, hosting close to home, support, flexibility and compliance
Local context matters because the web is experienced on real pavements with real signal. A user on a phone by Norwich market should not wait while a heavy page gathers itself together. With WordPress you can choose a UK host, keep assets close to the audience, and then layer a CDN for national reach. With Webflow you get a managed global network by default, which handles a lot of the speed work without you having to touch a single cache header. For most organisations this is not a fight worth having. A well built site on either platform will feel quick in Norfolk. Where the local angle bites is support, because you are not choosing a platform in the abstract, you are choosing who will answer the phone when something odd happens on a Sunday night. Norwich has a healthy agency scene for both platforms, and you should expect grown-up service levels from whichever route you pick.
Compliance deserves a section of its own because this is where otherwise tidy sites stumble. Cookie consent in the UK is not optional decoration. Banners that only say accept are not a thing. You need a real choice for non-essential cookies, your analytics and advertising tags should respect that choice, and your privacy notice should say what you actually do rather than what you wish you did. The Information Commissioner’s Office explains the position clearly at ico.org.uk, and if you are planning to run advertising pixels you should be confident your setup is compliant before you launch a campaign. Accessibility matters too, and not only for public bodies. WCAG 2.2 AA is the current standard for the public sector, and you can find practical guidance in the UK government service manual at gov.uk/service-manual. Private firms benefit from accessible design as well, because it increases usability for everyone and quietly improves conversion. Both WordPress and Webflow can be built accessibly, neither will magically fix inaccessible patterns if you do not design and write content with care. Security rounds out the local lens. The National Cyber Security Centre’s small business guide at ncsc.gov.uk/collection/small-business-guide repeats the basics that protect you more than any magic button, keep software current, use multi-factor authentication, restrict admin access, and keep reliable off-site backups. On WordPress that looks like a named monthly routine with plugin audits and testing. On Webflow the platform handles server patching for you, which removes a category of risk, but you still need to mind integrations and account hygiene. If you want someone to own that hygiene so you can get on with your week, our Temple Brown SEO Services and support plans wrap this into normal service rather than treating it as a surprise extra.
Case study, a Norwich SME moving from WordPress to Webflow
Here is a composite based on three Norwich service businesses we know well, anonymised and blended so nobody gets embarrassed. The starting point will be familiar. A WordPress site built over a few years by different hands had gathered a theme, a visual builder, a schema plugin, a form plugin, a gallery plugin, and two performance plugins that quietly worked at cross purposes. On desktop it looked fine. On 4G it felt tired. The editor experience was the real pain. Simple text updates took longer than they should because the builder had its own ideas about columns, and publishing a new page meant fighting with a tangle of template quirks. Seasonal landing pages were delayed because nobody wanted to touch the layout in case something else broke. Every Friday afternoon brought update notifications and a tiny sense of dread.
The migration decision was not ideological. It was practical. Webflow offered a cleaner editor experience that would let non-technical staff change content in place, a component-based layout that would keep the design consistent as pages multiplied, and managed hosting that would remove the weekly patch routine. We began by diagramming the site with the client, pruning duplicate pages and merging thin content that distracted from the useful parts. We built a component library with a sensible naming system, created CMS collections for case studies, sectors and FAQs, and wrote editor guidance so the team could add content without undoing accessibility. Forms were wired to their CRM, with a double opt-in added to keep consent clean. Canonical tags and redirects were set as part of the build so we knew exactly what would happen when old URLs were retired. We trained the team, took away the cheat sheets they no longer needed, and asked them to add three pages on their own as a test before launch.
The results were noticeable in the first month. Page speed improved because the site shipped less weight and assets were loaded with care. Bounce rates fell on mobile and dwell time on service pages rose. Staff confidence improved because adding a new page began to feel like filling out a form rather than tinkering with a contraption. Two sector landing pages appeared in one afternoon for a targeted campaign. Nothing broke. Nobody panicked. The Friday update tension disappeared, replaced by fish and chips and the satisfying feeling that the website had finally become a tool rather than a hobby. Could WordPress have achieved the same with a disciplined rebuild and a firm hand on plugins? Yes, probably. The choice to move was about reducing moving parts for a lean team who value calm over configurability. For that business, Webflow matched the reality of their days.
Case study, when sticking with WordPress made better business sense
For balance, here is another composite. A Norfolk manufacturer with trade and retail customers ran WooCommerce with a handful of carefully chosen extensions and a custom plugin that spoke to a long-serving back office system. Staff had muscle memory for the workflows. Marketing knew how to write and publish long category pages with structured data. The site lived on a good UK host with caching and staging, and updates were tested before they were applied. A move to Webflow for marketing pages would have meant re-engineering the commerce experience with external services, adding moving parts and cost for no real gain. The adult answer was to stay on WordPress, refactor parts of the theme to remove bloat, consolidate and upgrade plugins, tighten the update routine so nothing crept in without review, and improve editor training so content was shipped cleanly. The site became quicker, outages fell away, and the content team kept their established muscle memory. There was no triumphant platform migration to write about on LinkedIn. There was a business that kept trading smoothly with a website that matched the complexity of its operations.
The lesson in both cases is refreshingly dull, which is exactly why it works. Match the platform to the shape of your work and to the habits of your team. If your business runs on complex commerce, unusual integrations and in-house technical comfort, WordPress earns its keep. If your business wins through clear content, simple lead capture and a brand that deserves to look as good online as it does in print, Webflow makes your life easier. The only truly bad choice is one made without regard for how your people actually operate on a Monday morning.
Norwich competitors and the local landscape, what it means for your choice
You are not making a choice in a vacuum. Norwich and Norfolk have a healthy agency scene, with studios that specialise in WordPress and a growing group that build in Webflow. That is good news for owners because it means qualified help exists whichever path you pick. It also means the differentiator for your site will rarely be the platform badge. It will be the execution. When we audit local sites on both platforms we see the same gaps again and again. Service pages are thin and samey. Blog content chases national keywords the business will never rank for. Internal links are a mess. Accessibility is an afterthought. Consent banners pretend to be helpful and then immediately drop cookies. None of that is a platform problem. It is a thinking problem.
When we look at Temple Brown’s own sitemap and content plan, we keep those gaps front of mind. We cluster our service pages so that web design, Webflow development, WordPress support and SEO connect to each other naturally. We write case studies that explain process as well as outcomes, because people buy the way you work as much as the result. We write long-form guides like this one to help owners make decisions without a sales call, because trust compounds. Most importantly, we keep internal links tidy and descriptive rather than cryptic and we keep the site fast on mobile because most local visitors are on phones when they decide whether to enquire. If you want to see how we maintain that discipline after launch, our Website Support page shows how we keep sites in good nick rather than letting them slide.
Feature-by-feature comparison told plainly, speed, security, design, SEO and scaling
Speed is where visitors feel the difference even if they never mention it. They do not file a complaint. They just leave. Webflow’s managed hosting and global delivery give you quick time to first byte and tidy asset handling without a lot of tinkering. WordPress can be just as fast when you pick a UK host with a sane stack, avoid heavy themes and cut your plugin list to the essentials. If you enjoy fiddling with server settings on a Friday night you can squeeze astonishing speed from WordPress. If you would rather have a quiet walk by the Wensum, Webflow will quietly get on with the job. The important thing is content hygiene. Whichever platform you pick, if you upload gargantuan images, throw in ten different analytics scripts, and let videos run wild, you will slow things down. If you keep assets lean, stay tidy with tracking, and test pages like a user on a phone, you will feel the site breathe.
Security is mostly about habits. On WordPress the job is to keep core, plugins and themes current, to choose reputable extensions, to enforce multi-factor sign-in for admins, and to back up to somewhere that is not your live server. On Webflow the platform handles patching and a chunk of the attack surface for you, which removes work and reduces one class of mistakes. You still need to manage accounts, forms and third-party scripts carefully. In both cases the principle is the same, fewer moving parts mean fewer surprises, and boring routines prevent exciting incidents.
Design and editing is where most non-technical teams feel Webflow’s charm quickly. Component-led layouts keep brand consistency and reduce mess. Editing in place lowers the chance of someone nudging a block into the wrong column. WordPress with Gutenberg and a well-made pattern library can deliver the same clarity, but the experience varies more because every theme and plugin brings its own ideas. If your team groans at the thought of another training session, Webflow tends to win hearts in an afternoon. If your team is already fluent in WordPress and you have sensibly designed patterns, there is no reason to uproot them.
SEO fundamentals are a draw. Both platforms let you set titles, meta descriptions, canonicals, redirects and sitemaps. Both reward sensible information architecture, descriptive headings and internal linking that helps humans navigate. Webflow’s clean output and simple canonical controls nudge teams towards good habits by default. WordPress does the same with a well-chosen SEO plugin and a developer who cares. If you are chasing heavy automation across thousands of pages, you can make either platform dance. Most Norwich businesses do not need a spaceship. They need accurate pages, helpful content, and a site that loads quickly on a phone when someone is standing outside the shop.
Scaling is about traffic and team. If your campaigns cause traffic spikes both platforms can handle it when configured well, though Webflow’s managed model will take some operational worry off your plate by design. If your content team is small and you want fewer ways to break things, Webflow’s guardrails help. If your technical team enjoys extending the CMS with code and APIs, WordPress offers deep freedom. The grown-up truth is dull, you can make either work brilliantly when you build with care and operate with discipline. If you want a sense of how Webflow thinks about scale and performance, the engineering write-ups at webflow.com/blog/scaling-with-confidence are worth a look. If you are minded toward squeezing every last millisecond from a WordPress stack, talk to someone who loves servers, or keep your life calm and let us keep you honest.
Total cost of ownership in the real Norfolk world, build, hosting, maintenance and people
Costs are not only licence fees. The most expensive line in most website budgets is people time. The hidden costs are meetings, faff, delays and rescue jobs after a plugin update that nobody tested. WordPress often wins on raw hosting price if you pick your own UK provider and keep things lean. As the site grows and you add caching, staging and monitoring, that cost creeps sensibly along with resilience. You own the knobs and dials. Webflow bundles hosting, CDN and security patching into the platform, which makes budgeting predictable and removes a category of maintenance work. For many SMEs the real saving is staff time. If a content editor can add a page, publish and get on with their day without breaking layouts, that time is money. If your developer spends fewer evenings patching plugins the week before a campaign, that stress is reduced. For bigger operations with bespoke needs and in-house developers, WordPress can be the cheaper long-term route because you are paying in capability you already have. For lean teams who want a site that just behaves, Webflow’s bundled model is often the better value even if the invoice lines look different.
When you compare costs, do it honestly across a year rather than on a single invoice. Count the time your team spends maintaining the site, the interruptions when something misbehaves, the cost of slow pages when a user abandons a form, and the value of extra pages you publish because the editor feels friendly. The quiet site that ships content and stays out of trouble nearly always pays for itself faster than the dramatic site that needs attention like a temperamental kettle. If you want a practical chat about where the true costs sit in your setup, we can audit what you have now and put numbers on the bits that are often hand-waved.
Time-to-value, how long things actually take, and how to avoid faff
Norwich businesses tend to judge platforms by how quickly a project gets out the door and starts paying for itself. Webflow’s build pace is a genuine advantage for marketing-led sites. Designers and developers work in the same canvas, components stay consistent, and stakeholder reviews are easier because everyone is looking at something close to the final experience rather than a wireframe that hides a dozen assumptions. That shaves weeks for teams that make decisions visually. WordPress is not slow by definition. A disciplined build with patterns, custom post types and a clear content plan can be rapid. What slows WordPress projects is usually the in-between bits, integrating three plugins to achieve one workflow, wrestling with a visual builder that gets cranky on tablet breakpoints, or rolling back an update because it knocked a carefully styled template out of line. On sites that are mostly content and lead gen, Webflow typically reduces friction. On sites where you know you will add complex features later, WordPress often saves you from migrations because the door is already open.
If you want to avoid faff regardless of platform, do the simple things that always work. Write content early instead of waiting for perfect layouts. Agree your component library before you start populating pages so editors are not inventing new patterns under pressure. Decide what a minimal viable launch looks like and ship it, then improve it in short cycles. The website that exists will outperform the website that sits in a folder called final_v7 forever.
Verdict, who should pick which platform in Norwich and why
If your business in Norwich is primarily content and lead generation, if you care about brand polish, if your editors are already stretched and you want them to make changes quickly without risk, Webflow is the sensible choice. You will get crisp visuals, speed, tidy SEO controls and fewer moving parts to maintain. The platform’s defaults make it hard to do daft things without trying, which quietly protects your weekday sanity. If your business relies on complex e-commerce, intricate checkout rules, or deep integrations with internal systems and you have the appetite to treat the website like a living system that gets regular attention, WordPress remains a superb platform. It is endlessly extensible when handled by grown-ups. If you are unsure, do not let the internet vote on your behalf. Map your actual requirements, team capacity and compliance needs, then run a short discovery with someone who will not just sell you their favourite toy. In plain English, if you are a Norwich service firm that wants a modern site that looks like your best work, loads quickly on mobiles, behaves for editors and does not interrupt your weekend, pick Webflow. If you are a complex retailer or manufacturer with specialist workflows and in-house support, pick WordPress and commit to the maintenance habit.
How Temple Brown helps, process, deliverables and what happens next
You do not need another sixty-page proposal full of clip art. You need a partner who can map what you actually sell to what people actually search, then build a site that looks beautiful, loads quickly and quietly converts. Temple Brown runs short, sharp discovery to confirm whether Webflow or WordPress fits your goals, then we design around real user journeys, tidy copy, component-led layouts and an editor experience your team will not fear. If Webflow is the fit, we build responsibly with a clean component library and CMS structures for news, case studies and sector pages, then wire forms, analytics and consent properly. If WordPress is the fit, we build on a lean base, lock the plugin list, set a patching routine in line with UK best practice, and give you a support plan so you do not live in your inbox. If you want to explore a move to Webflow now, we will audit your current site and content, show you a minimal viable structure, and give you a timeline that is honest instead of optimistic. To start, use our contact form and ask for a free CMS consultation. You will find the details at Contact Temple Brown. If you want to see how we keep clients steady after launch, our Website Support page explains how we keep sites in shape. If you want to read more of our thinking, start from Temple Brown Web Design and explore.
Frequently Asked Questions
Is Webflow or WordPress better for a Norwich service business that mainly needs leads rather than a shop?
For simple lead generation and regular content edits by non-technical staff, Webflow usually wins on day-to-day usability. You get an in-context editor that keeps your layout intact, you avoid the plugin juggling that WordPress often requires for straightforward content sites, and you benefit from managed hosting that takes server patching off your list. Titles, meta, canonicals and redirects are built into the platform in a way that is friendly to busy marketing teams. WordPress can achieve the same when it is built with discipline and maintained properly, especially with a good SEO plugin and a pattern library that keeps editors on rails. The deciding factor is often your appetite for maintenance. If your priority is fast pages, tidy editing and fewer moving parts, Webflow is a calm default. If you have an in-house developer and you enjoy the freedom to extend workflows with code, WordPress gives you more room to stretch.
Which platform is better for complex e-commerce with trade accounts and awkward checkout logic in Norfolk?
If your trade checkout involves specific pricing rules, account types, quote workflows and ERP handshakes, WordPress with WooCommerce is usually the path of least resistance. The ecosystem has mature extensions for discounting, shipping complexity and role-based pricing, and there are lots of developers who can support it. You can achieve complex commerce with Webflow by composing external checkout services and middleware, which can work well when requirements are moderate, but you will usually add cost and moving parts. If your retail is straightforward, Webflow can be perfectly fine. If your B2B is labyrinth-like, WordPress will feel natural. We would be comfortable running either route, but we will not pretend that Webflow is magically simpler for heavy commerce. It is not designed for that shape without extra architecture around it.
Is WordPress insecure compared with Webflow, or is that a myth?
It is a myth when phrased that broadly. The platform is not the villain. Neglect is. Security incidents are far more likely to stem from outdated plugins and poor maintenance than from WordPress core. When you keep plugins up to date, limit what you install, back up properly and use multi-factor authentication, you cut risk significantly. Webflow removes server patching from your list, which lowers operational risk for small teams, but you still need sensible passwords, account control and script hygiene. The boring basics protect you more than any magic button. If you want grown-up routines without making it your job title, we can build those routines into your support plan so you do not have to think about them again.
Which is faster in Norwich, WordPress or Webflow?
Both can be quick. Webflow’s managed hosting and global delivery provide strong defaults without you having to tune much. WordPress can match or beat that with a good UK host, proper caching and a lean theme. What slows WordPress is not the platform but heavy page builders and too many plugins. What slows Webflow is almost always oversized images or poor content habits. Choose the right stack, keep your media diet sensible, and your customers in Norwich will feel the difference on their phones straight away. If you want a number to aim at, treat a PageSpeed score above ninety as a healthy sign and fix anything that drags you below that line.
How do GDPR and cookie consent affect my choice of CMS?
Your legal obligations do not change with the logo. The ICO expects explicit consent for non-essential cookies and clear, honest privacy notices. Both platforms can implement compliant consent and tracking. Do not settle for a banner that only offers accept. Make sure your analytics and advertising tags wait for consent, that your cookie policy reflects what you actually set, and that your records are auditable. If your sector is regulated or your data flows are unusual, confirm arrangements with a legal professional. The point is simple. You can get this right on either platform. You can also get it wrong on either platform if you leave it to chance.
Which platform is easiest for staff to use after handover?
Most non-technical editors prefer Webflow because they can see what they are changing and the design system keeps things tidy. The learning curve is small, and adding content feels like using a well-made form rather than a tool with dozens of knobs to twiddle. In WordPress the experience varies depending on your theme and whether you use Gutenberg or another builder. With a disciplined pattern library WordPress can be friendly too. If your editors will be in the CMS weekly, Webflow’s calmer editing often wins hearts. If your team already moves briskly in WordPress and has sensible patterns to lean on, there is no rule that says you must uproot them.
Do we need to worry about accessibility in Norwich if we are not a public sector body?
Legally, the strictest monitoring applies to the public sector, which must meet WCAG 2.2 AA. Even when you are private sector, accessible design is good business because it improves usability for everyone and reduces risk. Clear focus states, sensible colour contrast, predictable navigation, accurate headings and labels, and forms that screen readers can handle are acts of kindness that also improve conversion. The UK government’s service manual is a helpful reference if you need a practical checklist. Both platforms can be built accessibly when your team knows what they are doing. Neither platform will fix inaccessible content if you publish it in a rush.
Will we lose SEO if we switch platforms?
You do not lose rankings because of the platform. You lose them when you change URLs without redirects, drop content that earned links, or alter templates in a way that confuses crawlers. With a proper migration plan, stable slugs, redirect maps and tested canonicals, your traffic should recover and often improve. Webflow and WordPress both give you the tools to manage this. The trick is discipline, not magic buttons. If you want someone to own the redirect spreadsheet so you do not have to, we will do it for you and we will test it before anything moves.
How quickly can we launch a Webflow site in Norwich?
Project speed depends on content readiness and decision-making, not just the CMS. That said, Webflow often shortens build time for marketing-led sites because you see the real layout earlier and component changes cascade cleanly. For a focused SME with a clear brief and timely content, a sensible Webflow site can go live in weeks rather than quarters. WordPress can match that pace when scope is tight and plugins are kept sensible. The slow bit is rarely the code. It is the meetings, the approvals and the rewrites. If you want honest timelines, we will give you one that matches your content reality rather than a fantasy.
Is Webflow always more expensive over time?
Not necessarily. Webflow bundles hosting and removes server maintenance costs. For small teams, the saved time adds up. WordPress hosting can be cheaper in raw pounds, but you pay in maintenance and occasional firefighting unless you have a support plan. For complex builds with in-house developers, WordPress may be the better long-term value because you already own the skills. For lean teams who want predictability, Webflow’s simple stack often wins on total cost. The right answer is the one that wastes the least of your people’s time while delivering what your customers expect.
Can we do headless or API-driven builds?
You can. WordPress is a common headless CMS with REST and GraphQL options. Webflow provides CMS APIs and can be paired with specialist services. If your plan truly needs headless, your conversation is less WordPress versus Webflow and more which architecture fits our product and team. That is a separate decision, and we are happy to map it so you do not build something heroic when a neat solution would serve you better. Most SMEs in Norwich do not need headless for brochure-plus-leads sites. Some do for specific app-like experiences. The difference is in the workflow and the people who will run it.
Which platform is better for multi-language content in the UK?
Both can handle multi-language. WordPress has mature multilingual plugins and translation workflows. Webflow has improved options and integrations that work well when governance is clear. The bigger question is editorial discipline. Who owns translations, how do you keep them in sync, and how do you handle hreflang and canonicals. Either platform succeeds if you set rules at the start and keep them. The one that your editors are willing to use weekly is the one that will stay accurate, which is the real goal.
