Introduction

Over the last 18 months, LinkedIn video has gone from “nice-to-have” to “absolutely-can’t-live-without.” The platform’s been busy rolling out shiny new features like video covers for articles and newsletters, a turbocharged Creator Mode, and the ever-popular LinkedIn Live. If you’re serious about standing out, and who isn’t, these tools are your new best friends.

But let’s be honest, having fancy features means nothing if you don’t know how to use them properly. That’s where we come in. This guide spills the tea on LinkedIn’s latest video trends and dishes out practical, no-nonsense tips from Temple Brown to help you kick-start your LinkedIn video game.

Why LinkedIn Video Marketing Matters (More Than You Think)

Video on LinkedIn isn’t just popular, it’s dominating. According to LinkedIn themselves, native videos get three times the engagement of dull old text posts. They also attract five times more comments and twenty times more shares. Simply put, if you want eyeballs and clicks, video is your golden ticket.

And this is the clincher, LinkedIn’s algorithm is a total video fan. Upload your videos natively and they’ll autoplay right in feeds, grabbing attention like a puppy in a room full of bored cats. Sharing YouTube links? Cute, but not nearly as effective.

Plus, video adds a face to your brand, and people trust people, not faceless logos. Use video to show off your personality, build trust, and make genuine connections. Pair that with a smart LinkedIn marketing strategy and you’re on the express train to growing your network and reeling in leads.

Unlocking LinkedIn’s Latest Video Features (Your Secret Weapons)

Video Covers for Articles and Newsletters

Static images? So last year. Now you can slap on short video covers that move and groove, grabbing attention and teasing your content like a pro.

Temple Brown Tip: Make your video covers punchy, tease the juicy bit of your article or drop a question that makes people stop scrolling. And hey, keep it on brand so people remember who you are.

Creator Mode Enhancements

Flip the switch on Creator Mode and watch your profile glow up. It adds a big, shiny “Follow” button and boosts your video posts in feeds. LinkedIn says profiles with Creator Mode get up to four times more profile views and 1.5 times more connection requests. Not too shabby.

Temple Brown Tip: Keep posting like a champ while Creator Mode’s on. Feature your best stuff and make it clear you’re the go-to expert. Need a hand? Get in touch to let us help you come up with a strategy. Or check out our LinkedIn Marketing Services.

LinkedIn Live Video

Live is where the party’s at. LinkedIn Live videos get seven times more reactions and 24 times more comments than regular videos. If you want to chat, share secrets, or just show off your stuff, live is the way.

Temple Brown Tip: Pick hot topics, hype your event with teaser clips, and invite some industry pals to join the fun. Need help? Get in touch to let us help you come up with a strategy. Our Video Content Creation team is ready.

Short Video Clips & Stories

Short and sweet wins the race. Stories and quick clips keep your brand top of mind without a ton of editing. Think of them as your social snack breaks.

Temple Brown Tip: Throw in captions and stickers to get people talking and sharing.

Native Video Upload with Auto-Captioning

Upload your videos direct to LinkedIn, no shortcuts. Native videos get better reach and thanks to auto-captions, they’re friendly to folks who watch silently, especially on mobile.

Temple Brown Tip: Always check your captions for errors and slap on a branded intro and outro so people know who’s boss.

How Temple Brown Builds a Winning LinkedIn Video Strategy

Here’s our no-nonsense take on winning with LinkedIn video.

Start with a bang. Your first few seconds are prime real estate, grab attention with a bold statement or a question that hits home.

Next, give ’em the good stuff. Share stories and tips that educate or inspire. Be real, no one likes a slick sales pitch.

Make Creator Mode your best mate. Use it to showcase your videos and articles. Keep your profile fresh so it’s always a treat to visit.

Go live when the timing’s right. Live videos build community like nothing else. Pick juicy topics, promote like crazy, and rope in some guest experts to spice things up.

Think mobile first. Square or vertical videos, captions, and brevity are your friends here.

Post consistently, then watch your stats. Use LinkedIn Analytics to see what’s working, test new ideas, and do more of what your audience loves.

Need help? Get in touch to let us help you come up with a strategy.

Temple Brown’s Simple LinkedIn Video Strategy to Get Started

If all this sounds a bit much, here’s the quick and easy way to get your LinkedIn video journey started.

1. Hook your audience with a bold question or statement.
2. Share tips or stories that provide value.
3. Be yourself, no corporate robots here.
4. Turn on Creator Mode so folks can follow you easily.
5. Give LinkedIn Live a go for real-time chats.
6. Keep videos short, mobile-friendly, and captioned.
7. Post regularly and use your analytics to improve.

Follow this, and you’ll be off to a flying start. Need help? Get in touch to let us help you come up with a strategy.

Establish Thought Leadership and Engage Your Audience

• Video is your golden ticket to becoming a trusted voice. Share your smarts, jump into trends, and don’t be afraid to get personal. Respond to comments, encourage chats, and build your tribe.
• Mix it up with clients and influencers to keep things fresh and credible. Show your wins but also your learning curves, that’s how trust is built.
• Need help telling your story? Our Content Marketing Services have you covered. Get in touch to let us help you come up with a strategy.

Measure, Learn, and Improve Your LinkedIn Videos

Data isn’t just for geeks. Check your LinkedIn analytics to see what’s working, views, engagement, follower growth, and who’s watching. Repeat what works and ditch what doesn’t. Keep testing new ideas to stay ahead of the curve.

Our SEO and Analytics team can make sure you’re making the smartest moves. Get in touch to let us help you come up with a strategy.

Strategic Discovery: The Temple Brown Edge

LinkedIn’s video features offer serious opportunity for anyone wanting to connect, engage, and grow. With a clear, consistent, and authentic strategy, these tools can take your brand to the next level.

Temple Brown is here to help you navigate and win at LinkedIn video marketing. Get in touch to let us help you come up with a strategy and watch your presence and influence soar.

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