PRIORITISING YOUR DIGITAL MARKETING EFFORTS: A GUIDE FOR BUSINESSES

Feeling overwhelmed with marketing options and not seeing the growth you expected? Digital marketing might hold the key, but before diving into a whirlwind of SEO, social media, and paid ads, take a step back.

While digital marketing can benefit all businesses, not every approach suits every business. The array of choices can be bewildering.

If you’re nodding along, sipping your umpteenth coffee, and feeling lost in the maze of digital marketing, you’re not alone. Finding the right strategy amidst the noise of Google and social media can be daunting. But fear not, we’ve got your back.

Here are five essential tips from our Head of Digital, Emily, to help you navigate the online realm and set yourself up for success.

5 KEY STEPS FOR ONLINE SUCCESS

UNDERSTAND YOUR CUSTOMER

Start by understanding your customers. If your answer is “everyone,” it’s time to narrow your focus. Identify who truly needs your product or service, making it easier to find them online. Knowing your audience is the first step in narrowing down your digital marketing options.

SET CLEAR GOALS

Goals drive your marketing strategy. Define what you want to achieve and when. Specificity is key. For example, aspiring to secure more commercial contracts, like John aiming for his electrical company, sets a clear direction for your efforts.

PRIORITISE ONE THING AT A TIME

Avoid choice overload by focusing on one channel at a time. Seek advice from digital marketing experts to pinpoint the most impactful areas for your business. Don’t be disheartened if SEO isn’t the immediate solution. Sometimes, slow and steady wins the race.

LEARN TO SAY NO

Find a digital marketing specialist who understands your business and backs your brand. Be wary of strategies that don’t align with your goals. Ask for evidence-backed recommendations and ensure your investment promises a return.

AUDIT YOUR WEBSITE

Before driving traffic to your site, ensure it’s user-friendly and conversion-optimised. A leaky bucket won’t hold water, and a poorly designed website won’t convert visitors into customers. Invest in your website’s functionality before pouring resources into traffic generation.

In the world of digital marketing, success lies in understanding your audience, setting clear goals, prioritising wisely, saying no when necessary, and optimising your website for conversions. Follow these steps to pave the way for online prosperity.

Get in touch

Looking for someone to help you grow your social media presence? At Temple Brown, we have expertise in Social Media Account management. Please don’t hesitate to get in touch below. We’d love to work with you!

Email – hello@templebrown.co.uk