DEMYSTIFYING DIGITAL MARKETING: ANSWERS TO YOUR BURNING QUESTIONS

For those not entrenched in the digital marketing world, it can be a labyrinth of odd jargon, peculiar phrases and excessive data analysis

Fear not, understanding digital marketing doesn’t have to be rocket science. Let’s demystify digital marketing by tackling some of the questions you might have been too hesitant to voice.

WHAT IS DIGITAL MARKETING?

At its essence, digital marketing is simply marketing conducted through digital channels. It revolves around helping a brand engage with potential customers by promoting itself via the internet. Want your new sweet shop to feature at the top when locals search for ‘local sweet shop’? That’s where digital marketing comes in. Hoping to grow your Instagram following and translate those likes into sales? Digital marketing can assist. Need to re-engage previous visitors to your website for conversions? Again, digital marketing is your ally. It encompasses various tactics aimed at enhancing your online presence.

WHAT DOES A DIGITAL MARKETER DO?

A digital marketer is tasked with promoting a business through online channels. They work tirelessly to disseminate your site’s content – whether by securing top positions on Google’s search results page, captivating social media scrollers, or landing in users’ inboxes.

But what exactly does a digital marketer cover? They navigate through eight main categories, each playing a pivotal role:

• Content marketing and digital PR
• Email marketing
• Social media marketing
• Mobile marketing
• Affiliate marketing
• Search engine optimisation (SEO)
• Pay per click
• Marketing analytics

While this might seem overwhelming, not all businesses require every facet of digital marketing. It could entail a mix tailored to your specific needs.

WHAT IS SEO AND HOW CAN IT HELP?

SEO, or Search Engine Optimisation, is the art of enhancing your website’s visibility to users of search engines like Google and Bing. It involves various techniques to optimise your site’s pages, making them trustworthy and relevant to search engines. The more search engines favour your pages, the higher they rank in search results. This is where terms like ‘SERPs’ (Search Engine Results Pages) and ‘organic traffic’ come into play.

To summarise, SEO aims to boost your page’s visibility to potential audiences actively searching for related content.

WHAT IS THE DIFFERENCE BETWEEN BRANDING AND MARKETING?

Branding defines who you are as a business, while marketing involves promoting that brand. Once you establish your core values, mission, and personality (branding), you can utilise marketing tools to amplify your brand’s reach. While digital marketers can’t define your brand, they can help solidify it. Content marketing, for instance, infuses your brand’s voice into compelling content pieces, attracting the right audience and improving SEO.

In conclusion, whether it’s website copy, blog posts, or informative Q&As, engaging written content is crucial for building brand awareness, establishing trust, and attracting new customers. In today’s digital landscape, content reigns supreme and is integral to promoting your brand effectively.

Get in touch

Looking for someone to help you grow your social media presence? At Temple Brown, we have expertise in Social Media Account management. Please don’t hesitate to get in touch below. We’d love to work with you!

Email – hello@templebrown.co.uk