Table of Contents
Introduction
Website ROI not as great as you’d like? Let’s get straight to it. Your website might be quietly sending your customers elsewhere.
It’s not that it’s broken or ancient (though we’ve seen that too). But maybe it’s not quite pulling its weight. Not doing justice to the good work you do behind the scenes. That’s something we hear from plenty of businesses around Norwich, and more often than not, they’re spot on.
Here at Temple Brown, we turn that around. In this post, we’ll walk you through how to tell if your website’s underperforming, what to look out for, and how to fix it without the drama.
Why Your Website Might Be Losing You Customers
Speed matters. If your site takes longer than three seconds to load, your visitors are already gone. Off to a faster, slicker competitor who got there first.
Then there’s mobile usability. If your website turns into a jumbled mess on a phone screen, with overlapping menus and hard-to-tap buttons, it’s giving off the wrong impression. People might assume your actual service is just as fiddly.
Navigation’s another one. If it’s not instantly clear what you do, how you do it, and where someone should go next, you’re not helping your visitors. You’re making them work for it.
And don’t get us started on old content. If your last blog post is from 2021 or you’re still showcasing “Summer Sale 2022,” it looks like no one’s home.
But the real kicker? Messaging. If your site doesn’t quickly explain who you help, what you offer, and why it matters, it’s probably not saying anything useful at all.
Real Insights from Norwich Businesses
One of our local clients, a solid firm with decades of experience, had no idea their mobile users couldn’t even submit the contact form. It was hidden under the sticky menu bar. Once we fixed that and gave the homepage a bit of love, leads doubled in less than a month.
Another had gone the DIY route a few years ago. It wasn’t terrible, but it didn’t say anything about who they were or why people should trust them. We rebuilt it from the ground up with proper messaging, structure, and local SEO. They went from invisible to page one for key searches in Norwich, and the enquiries? Best they’ve ever seen.
Top 5 Mistakes That Drive Potential Clients Away
Let’s keep this simple.
First up: menus that make no sense. If visitors can’t figure out where to click, they won’t.
Then we’ve got wishy-washy calls to action. Buttons that say “Click here” don’t cut it. Be bold. Tell people what to do. “Get your free audit” works far better.
Third? Stock photos. You know the ones. Too smiley, too generic, too obviously not your team. Real photos build real trust.
Generic templates? They’re fine to start. But they don’t grow with you. And they won’t help you stand out either.
And finally, ignoring local SEO. If you’re a Norwich business and your website doesn’t make that clear, you’re giving Google nothing to work with. That means your customers won’t find you, even when they’re looking.
What a Winning Website Needs in 2025
Fast loading. Clean layout. Clear message. That’s the holy trinity.
Your website should look just as good on a phone as it does on a desktop. It should guide your visitors, not confuse them. And it should speak to the real people you want to work with.
We make sure every Temple Brown site includes the right tech, layout, and language from the start. Nothing flashy for the sake of it. Just clean, effective design that brings in leads and builds trust. And in turn, an improved website ROI.
Why Discovery, Design and Data Matter
This is what makes us different.
At Temple Brown, we don’t just jump into designs and templates. We start with Discovery. We dig deep to understand your business, your customers, your services, and what makes you tick. What do you care about? What do your customers care about? That’s what we map out first.
Then we move into design. But not just design for the sake of pretty visuals. We design each section to reflect what you do and how your visitors think. We make sure the right message is in the right place, at the right time.
And then comes the data. Once the site’s live, we track how real users behave. We check the heatmaps, scroll depth, click paths and refine everything from there. It’s a constant loop of listening and improving.
The result? A website that doesn’t just look great, but performs like a champ.
DIY Website Builders vs Hiring an Agency
Can you build your own website? Sure. Will it bring in leads, rank on Google, and reflect your brand properly? Probably not.
DIY builders are great for bootstrapping. But when it’s time to grow, scale, and stand out, they start to fall apart. Slow, rigid, clunky. Not a good look.
Working with us means you get a website built around you. Your message. Your goals. Your customers.
“Before working with Temple Brown, we didn’t realise how many leads we were missing. Now, the site does half the selling for us.”
— Richard Potts, The Best Intensive
How to Turn Your Website into a Lead-Generating Machine
We start with behaviour. What are your visitors doing? Where are they pausing? Where are they getting stuck?
We use real data to answer those questions. Then we adjust the layout, improve the copy, move the buttons, and keep an eye on what works.
We also use real human language in your calls to action. No corporate waffle. Just natural, helpful instructions that nudge people to take action.
“We started Temple Brown because we hated seeing good businesses hidden behind bad websites. We build sites that work as hard as you do.”
— Mitchell Brown, Founder
FAQs from Local Business Owners
How do I know if my website’s the issue?
If you’re getting traffic but no calls or emails, that’s usually a big clue. We’ll happily check for you.
Do I have to rebuild my whole site?
Not always. Sometimes a few clever tweaks can make a huge difference. If it needs a full refresh, we’ll be honest about it.
Can you work with my existing team or platform?
Yes. We can build new, improve old, or work alongside your current setup. Whatever fits.
Is SEO included?
Absolutely. Every site we build is SEO-ready from the start. We wouldn’t do it any other way.
Final Thoughts: Let’s Build Something Better
If your website isn’t working as hard as you are, let’s change that.
We offer a free website audit. No nonsense. Just practical advice, honest insight, and a clear path forward.
📩 Email us: [email protected]
📞 Call us: 01603 369923
Let’s get you a website you can be proud of. One that actually earns its place.
