Ensure you rank higher than your competitors on Search Engines with these invaluable steps.
Finding the best SEO keywords for your business is a crucial step in optimising your website for search engines and attracting the right audience. But it is no easy feat. This is where we come in, with 8 incredible ways to find the best SEO keywords for your business.
1. Understand Your Business and Audience
The first step should always be gaining a deep understanding of your business, its products or services, and your target audience. What problems do you solve for your customers, and what terms might they use to search for solutions? Think about which words immediately spring to mind when you think of your business and customers.
2. Brainstorm Seed Keywords
Begin with a list of seed keywords. These are broad, general keywords related to your business. For example, if you run a bakery, seed keywords could be “bakery,” “cakes,” or “pastries.” Building a good foundation is of vital importance.
3. Competitor Research
Analyze your competitors, especially those ranking well in search results. Identify the keywords they are targeting by inspecting their website content, meta tags, and blog posts. some tools we recommend include; SEMrush, Ahrefs, or Moz. These can all help you with competitor keyword research.
4. Keyword Research Tools
Use tools such as; Google Keyword Planner, Ubersuggest, Keywords Everywhere, and AnswerThePublic. These tools can provide data on search volume, competition, and related keywords.
5. Consider Long-Tail Keywords
Consider long-tail keywords, which are longer and more specific keyword phrases. Long-tail keywords often have lower search volume but can be highly relevant to your audience. They are also less competitive, making it easier to rank for them. For example, instead of “bakery,” you might target “gluten-free birthday cakes + city or even street”.
6. Search Volume vs. Competition
Really try to strike a balance between search volume and competition. High-volume keywords are appealing, but they often come with high competition. Targeting lower-volume, niche keywords can be a strategic approach to start gaining visibility.
7. Keyword Mapping
Organize your keywords into categories or themes related to your business. This helps structure your content strategy and ensures you’re targeting a range of relevant keywords across your website.
8. Regularly Analyze and Refine
Constantly review and analyze your keyword performance using tools like Google Analytics and Google Search Console. Identify which keywords are driving traffic and conversions, and adjust your strategy accordingly. You may need to add, modify, or remove keywords over time, in order to keep up with the ever changing trends.
In summary, whilst it can seem overwhelming at first, if you focus on breaking down SEO in to these manageable steps, whilst ensuring you dedicate time to update any outdated keywords, you can gain a real advantage on your competition when it comes to finding the best keywords to add to your website.
Get in touch
At Temple Brown, we have access to many SEO tools, and employ experts in ensuring your website can ride up the search rankings. Please don’t hesitate to get in touch below.
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